Situation

• A technology firm was seeking new opportunities for customer growth, interaction and insight among software developers.  Their ultimate goal was to reach new customers, increase customer engagement and improve overall customer satisfaction.

Solution

• Using a sophisticated program of direct communication, technology and mathematics, Community Analytics® contacted software developers in six key regions across the country. The group was interviewed to determine their perspectives on a variety of development platforms, as well as the best sources of development advice. The research provided detailed maps of inter-relationships germane to software development decisions, including the names, titles, and locations of linked individuals. With this information, Community Analytics identified, evaluated, and profiled the Trusted Advisors and other key network members within the population. In addition to determining the relationship dynamics, a study was designed to capture specific influence metrics.

Community Dynamics

• Of the hundreds of development professionals who participated in the network research, 11 were identified by their peers as Trusted Advisors. Eight members provided a significant number of connections between decision makers in this population, placing them in a critical network position.

Results

• Across all regions, developers consistently demonstrate strong networking behavior.
• Opinions of specific development products were largely dictated by region or experience in the industry.
• Developers maintain networks of trusted peers that are primarily local and exist both between and within companies.
• Before communicating with trusted peers, search engines were the primary resource for developers to collect information.

Success

• Developers now have a stronger voice in guiding the products and services offered by the industry.
• Developers are able to connect with others who are respected and admired by their peers – they are empowered to more effectively expand their network and access to information and trusted advice.
• Developers now have enhanced access to resources and expertise due to the heightened awareness of their needs.

Member Testimonials

• "When you want to integrate different Ideas, there is nowhere to go" ~ Member
• "I'm always looking to extend the expert knowledge village" ~ Member

Client Testimonial

• "We partnered with Community Analytics to gain greater insight into the connections among our audience.  Working with the Community Analytics team was a pleasure and we intend to use the results to inform and enhance engagement efforts with our developer audience." ~ Audience Marketing Manager, technology firm