By Myra Norton on 3/10/2008 8:51 AM

What is the first thing that comes to mind when you hear "social networking"? This is one of the questions I’ve started asking folks before I give a talk or lead a meeting to share the work we do here at Community Analytics. I ask because I find that the responses are varied, and to really talk about how to connect with an audience through social networks, it’s important to make sure we’re speaking the same language. Invariably, the answers to that question are "facebook", "myspace", "blogs", etc. I find that last one kind of humorous now that I am blogging because I would not describe it as a particularly "social" endeavor.

If I am lucky, there will be one or two people in the room who will say something like, "a circle of friends" or "personal and professional relationships" or the like. I think it is important to make the distinction between "social networks" ... Read More »

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By Myra Norton on 2/26/2008 11:56 AM

By Myra Norton on 2/19/2008 6:28 PM

Greetings!

It is with excitement and a little bit of trepidation that I write my first blog post. The whole idea of writing this post seems counter-intuitive to me – I am much more comfortable responding to questions or ideas rather than posing them. So, I suppose my hope for this first post is that it will spur questions and ideas from all of you, and that we can begin a conversation from which we all can learn.

In the months of preparation for the launch of this website, all of us at Community Analytics spent a lot of time talking about messaging and language, images and aesthetics – what face would we present to the rest of the world? The truth that came to us in that process is that we were asking the wrong question – the question is not, “What do we want to say?” The question is, “Who are we?” – it’s a question of identity. What you see on this site is a reflection of our identity – the principles we believe in and the philosophies we ... Read More »